Yorkshire Pest Solutions

The brief

Residential pest control customers are usually worried, often looking on a phone, and desperate for reassurance. The site leads with a friendly, straightforward message, clear treatment information and a booking route that takes seconds.

Design approach

We softened the industry's hard-edged visual language with warm neutrals and generous white space, keeping the brand reassuring rather than alarming. Service pages are written around the pest itself — wasps, rodents, bed bugs — because that's how customers search. Sticky call and quote buttons follow the visitor down the page.

• Pest-specific service pages
• Click-to-call on every screen
• Simple three-field enquiry form